Hi, I'm Colorful Shih! A Melbourne-based Creative Designer.

Scroll down to see some of my work

Islander Inn
Collaborated with REC Design, I created this compelling hotel brand identity, showcasing my diverse skill set in logo design, brand guidelines, illustration, and virtual photography. This project earned recognition with an IF Design Award in 2021.
Brand identity + Illustration + Virtual photography
A compelling case study showcasing several projects I either led or participated in during my position at Pearlii, a health-tech startup. My responsibilities included UI/UX design, mascot design, illustration, animation, EDM, e-commerce design, and package design for a line of oral care products.
Social content + Animation + Illustration + Packaging design + E-commerce + App store
Mangez Bien
A fun branding project that presented a unique challenge: there was no product photography available, and I had to create packaging for a range of instant noodles with two flavours. This project allowed me to demonstrate my skills in logo design, illustration, packaging design, typography, sustainable thinking, and even culinary creativity.
Brand identity + Illustration + Packaging design + Icon design
Selene's Chocolate Easter
Selene’s Chocolatier is a Melbourne-based chocolate brand with four boutique outlets in the eastern suburbs. This brand has been my long-standing client since 2016. During this time, I have been responsible for all of their marketing assets, website design, packaging design, and brand guidelines.
Photography + Packaging design + Marketing collateral + Branding
Moosa Bar
A Melbourne suburban hidden gem featuring great cocktail, music, and space age interior style. The final outcome includes an illustrated logo that I applied across their printed menus, music event posters and t-shirt merchandise.
Brand identity + Illustration
Building 515
Building 515 is where Diploma of Graphic Design locate in RMIT Brunswick Campus. In this project, I designed a set of icon, which will help first-comers to navigate their way. For the final outcome, I experimented presenting final outcome with Adobe Dimension, which I self-taught during lockdown.
Branding + Icon Design + Virtual photography
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