Hi, I'm Colorful Shih! A Melbourne-based Creative Designer.

A compelling case study showcasing several projects I either led or participated in during my position at Pearlii, a health-tech startup. My responsibilities included UI/UX design, mascot design, illustration, animation, EDM, e-commerce design, and package design for a line of oral care products.

A fun branding project that presented a unique challenge: there was no product photography available, and I had to create packaging for a range of instant noodles with two flavours. This project allowed me to demonstrate my skills in logo design, illustration, packaging design, typography, sustainable thinking, and even culinary creativity.

Selene’s Chocolatier is a Melbourne-based chocolate brand with four boutique outlets in the eastern suburbs. This brand has been my long-standing client since 2016. During this time, I have been responsible for all of their marketing assets, website design, packaging design, and brand guidelines.

A Melbourne suburban hidden gem featuring great cocktail, music, and space age interior style. The final outcome includes an illustrated logo that I applied across their printed menus, music event posters and t-shirt merchandise.

Building 515 is where Diploma of Graphic Design locate in RMIT Brunswick Campus. In this project, I designed a set of icon, which will help first-comers to navigate their way. For the final outcome, I experimented presenting final outcome with Adobe Dimension, which I self-taught during lockdown.