Selene's Chocolate Easter

Selene’s Chocolatier is a Melbourne-based chocolate brand with four boutique outlets in the eastern suburbs. This brand has been my long-standing client since 2016. During this time, I have been responsible for all of their marketing assets, website design, packaging design, and brand guidelines.

Easter holiday is one of the biggest event for chocolate markets, along with Valentine's and Christmas Day, and it can be challenging to come up with new idea every year. In 2022, we would like to design a duo-purpose package which can be used in Chinese New Year 2023 - Year of Rabbit, therefore the bunny symbol become prominent.

Utilise the brand colour of the chocolate box, it not only evokes the joy of searching for chocolate eggs, but only reduced the number of spot colours in use. 
I appreciate the trust given by this client, fully gave me the freedom to create something playful, festive, and interactive. 
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