When Selene's Chocolate offered me this fantastic opportunity to team up, they had an elegant and recognisable logo, but looking for a consistent brand identity plan covering pattern design, packaging design, and seasonal chocolate box design.
After refining a new colour scheme, the brand speaks in a tone of craftsmanship, classic, and heartwarming. The pattern design features cocoa plants, giving the sense of premium ingredients.
The branding design included the shop exterior appearance This mural was designed by myself and painted by Melbourne artist David Lee Pereira.
To build a comprehensive brand identity, Selene's provided me the chance to explore art directing for set photography. From recruiting props, and mood boarding, to styling on the set, it is a special experience to teamwork with talented photographers and created images showcasing the joy of sharing sweet moments.