During my study in RMIT, in one of the class we were asked to research one of the graphic designers or studios, which is significant in some way. I chose Chip Kidd as my subject, and here is the development.
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/2a83a353-8d4a-430b-ac95-aceaf76223b5_rw_1920.jpg?h=400231f240c73b50b8691c40e7818cc9)
As Chip Kidd is a well-known book jacket designer, the best resolution for me is to design a book with as many covers as it can. So this booklet would be a book with 14 foldable covers.
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/16412a6a-2bc1-4587-9d60-53be2cf63fcc_rw_1920.png?h=2f218818ba1bcfb7234c1079f33b9c10)
The quotes of Chip have huge resonance for me, hence, I start this booklet with one quote reflecting to book jacket design:
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/d414ddcc-6804-4eba-bc0d-3c696ca2a355_rw_3840.jpg?h=03da0600a1a99904921bfa563c12ab35)
“
Book is one of the few luxuries
we can still afford.
”
Chip Kidd
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/07b68c67-2d85-45c0-b608-e07e37f0f6fe_rw_1920.png?h=9f7796e80316c8d06f6abc4b70bf84b3)
Some of the cover designs reflect what I have learnt from him publications. For example, in Go: A Kidd's Guide to Graphic Design, he mentioned one of the method is to make things big (or small). Therefore I used one the his photos from the internet as a material.
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/6609bc51-cdc8-4e46-a1ec-b6527993a52d_rw_1920.png?h=00535efb3de78518a4a2f0c33a6c9d18)
The inner expanding cover would be full of my favourite quotes from Chip Kidd. To make more sense, one of the backgrounds has the effect from the front greasy page.
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/1d906d49-2b18-4f9e-aeb5-e9b4238bffb4_rw_3840.jpg?h=44bc23c7f5f02066d4aafe68291848f3)
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/54cb7c8d-09ab-4236-a705-c1cefdde5a92_rw_1920.png?h=93c563790ee983462d27e1311fdac3a6)
The inserted page is a comic interview, which I referenced one interview in Conversations from Penn State on Youtube.
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/363586e4-30d3-48fb-9597-4a725af885da_rw_3840.jpg?h=1df8c723eafa2274797bba5b8fcd6786)
The image for the cover of This is a book. was a book-hole which made of real pages from a college novel by Chip. This novel, The Cheese Monkeys, was tightly written in two semester. I reckoned it would be an interesting connection as I tempted to finish a booklet about this iconic designer in ... 5 weeks of the semester?!
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/97d8d0e4-4ec8-467a-b2d1-9373c5fdd4ab_rw_3840.jpg?h=7ef6246c16e8165b12c05afa181dbf85)
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/4edc8932-edd4-47d9-be35-5ce98689cfd5_rw_3840.jpg?h=60fdf6482f991462be6b32c065d94df7)
![](https://cdn.myportfolio.com/2b52a1a0c0ad013d7648c586008ae8ba/075400a7-7463-47f5-b3a9-ca203a855a9c_rw_1200.gif?h=c2e538619d6b25e81e6ba7f93ee003ec)